O2 PR calls Reg readers 'techie nerds'
Mike Dyne
ooO2ps #
Posted Wednesday 9th April 2008 14:33 GMT

Oh dear O2. How are you going to explain this one away?
Anonymous Coward
Yay! Another Quality Cock-Up From The World Of PR People. #
Posted Wednesday 9th April 2008 14:35 GMT

Just makes you so happy to be someone other than them today.
Puts me in mind of the answering machine message I encountered when calling a now defunct technical support department at 2am one morning..
Click. Clatter. Clunk..
"..uck's sake Steve, don't fuck around with that - if you screw up the messages we'll get a fucking bollocking."
"Don't worry Dave, I've not.. Oh, for fu.."
Clunk. Clatter. Click.
Beeeeeeep.
James Pickett
Deep joy #
Posted Wednesday 9th April 2008 14:35 GMT

What is with PR people? First Phorm and now this - I'd call them muppets, but that's unfair to Gonzo.
Paris, for the usual reasons.
Rich
Bollocks! #
Posted Wednesday 9th April 2008 14:35 GMT
Techie nerds????
How dare they! It's simply not true. Only last week I was discussing with my mate Ziggy the finer cultural points of that classic,THX1138!!!
And I'll have you know I would have almost had a girlfriend a few years back, if she'd not objected to my Richard Stallman poster in the bedroom! Women, eh? Pah!
Got to go now - have to repair the elbow patches in my cardigan.
Chris
Before we get too indignant #
Posted Wednesday 9th April 2008 14:43 GMT

We actually are all techy nerds.
Mike Crawshaw
Impressive!! #
Posted Wednesday 9th April 2008 14:43 GMT

Did they not realise they had goofed like this?? What did they say when they realised you were listening? I love watching PR types backtracking desperately when they realise they've f#cked up to the nth degree*....
Sic 'em, El Reg!!
*to any O2 PR readers - "f#cked up to the nth degree" is a techie-nerd term for "huge, career-busting balls up with no apparent end".
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Hugh
Fantastic #
Posted Wednesday 9th April 2008 14:43 GMT
brian
What a bunch of total *******s #
Posted Wednesday 9th April 2008 14:43 GMT

To "El Reg"
You forgot to post the names of these half-wits so that they can be fired.... or do you want to let them persist in the hope of getting more "inside info"?
Paris, because she knows how to deal with a good shafting.....
Anonymous Coward
OMG..... #
Posted Wednesday 9th April 2008 14:43 GMT
That's a story that writes itself ..... there is something to be said for being a geek. Geeks know how to use their communication equipment. I'm sure things are icy around that office today.
Ash
News just in! #
Posted Wednesday 9th April 2008 14:43 GMT
Big company thinks users disagreeing with their policies are idiots! Film at 11.
I was leaving them in May, anyway. Suppose i'd best call the Retentions line to see if I can get a LUDICROUS renewal term out of them, or i'm off somewhere else.
Either way, I have a Nokia E51; I may just go PAYG instead and use VoIP for voice calls, and hell any Symbian-compatible IM client for SMS replacement. Fring would be ideal if they could get the volume and Skype functionality sorted, but Truphone looks promising too.
O2 lose every way.
Christopher Officer
was going to join O2... #
Posted Wednesday 9th April 2008 14:43 GMT

Was thinking seriously of switching to O2 next week from Orange. Might go give 3 my business instead now.
Senor Beavis
O2 PR staff in can't-use-telephone-equipment shocker #
Posted Wednesday 9th April 2008 14:50 GMT

Presumably Bill Ray has forwarded a courtesy copy of this article to the PR droids' boss, so he/she knows who should be up against the wall first when O2 begins to haemorrhage customers?
I believe this coat belongs to O2...
Anonymous Coward
Not afraid! #
Posted Wednesday 9th April 2008 14:50 GMT
We are not afraid of Bill Ray!
http://www.werenotafraid.com/
Christopher Emerson
Ha, genius #
Posted Wednesday 9th April 2008 14:50 GMT
Thing is, even with the hilariousness of the situation aside, the target market for mobile internet IS 'techie nerds', as they put it... surely they should be marketing their products to the target market?
Sceptical Bastard
Priceless #
Posted Wednesday 9th April 2008 14:50 GMT
Am I being a Gullible Bastard or did this *really* happen?
If so it's the most serendiptitous accidental dial in history. And now, of course, those fuckwits will have the pleasure of finding out what prats they've been here on El Reg - as, indeed, will thousands of the chortling 'nerds' they despise.
Did you tape it? If so, let's get an MP3 circulating pronto!
BTW, O2 - as a 'geek', I've made a note to never buy any product or service from you.
Head
Wtf? #
Posted Wednesday 9th April 2008 14:50 GMT

I have an O2 phone, and it is quite a good bit of gear.
If they have that much contempt for people voicing concerns though, i am leaving them when my plan is finished. I am more than happy to go somewhere else that provides better customer service, let alone cheaper prices.
Fluffykins
Oh I nearly fell off my chair laughing #
Posted Wednesday 9th April 2008 14:50 GMT
And it's got arms on it!
Come on O2, you're a bloody PHONE COMPANY. Do you think many people give a rat's ass about your view of the human race?
Vince
Old O2. So near, so far... #
Posted Wednesday 9th April 2008 14:55 GMT

Oh that's just good. Fortunately the article about O2's 3G came out just in time :-)
I *was* going to consider a switch back to O2, but since T-Mobile have a capable 3G service that runs at a respectable speed, and, 3 (you know, the ones O2 scoffed at) *also* manage to run a respectable service (I have first hand experience of both), I shall think again.
Good old O2.
(Although they are right, we are techie nerds. Except they forget, we make the purchasing decisions or at least have strong influences in a lot of cases, so best not to upset us...)
Even Paris knows who to keep on-side.
Simon Painter
Oh please publish their names... #
Posted Wednesday 9th April 2008 14:55 GMT

PR people work entirely on reputation so publishing their names would make them pretty much unemployable after a gaff like this.
Anonymous Coward
Churn #
Posted Wednesday 9th April 2008 14:55 GMT

> Yes, O2's comms team was keen to avoid anything that might encourage subscribers to leave the telco.
Well naturally, 'cos it would be a /disaster/ if this caused their churn rate to go from 26.3% to 26.4%
iSteve 'cos Jesus phone owners are so locked-in they can never churn...
Anonymous Coward
o2 are desperate to keep customers #
Posted Wednesday 9th April 2008 14:55 GMT

I threatened to leave o2 for 3 the other week and they gave me a years free line rental.
Darren B
Hurrah! I am a Muppet #
Posted Wednesday 9th April 2008 14:55 GMT
I move from O2 to 3 late last year (I am actually regretting it but not because of the 3G speed issue).
I am starting to think it is O2 who are the muppets, my wife has moved from O2 Contract to Simplicty and they keep calling her to go on a contract.
I have now come to the conclusion that they are a complete bunch of fuckwits.
Dabooka
This is hilarious! #
Posted Wednesday 9th April 2008 15:01 GMT

Sure, they're in PR and think we're all nerds (which I'm not, I don't even own an iPod!), but they're in PR and we know they're all arseholes, so it balances out.
Anonymous Coward
It's been a good week for PR cock-ups #
Posted Wednesday 9th April 2008 15:01 GMT

Who is next?
Nick Palmer
What a bunch of cretins... #
Posted Wednesday 9th April 2008 15:01 GMT

...and I speak as one of their customers, though probably not for much longer, being as I'm on a monthly contract with them. 3, eh? Must go have a look...
Anonymous Coward
whats the big deal #
Posted Wednesday 9th April 2008 15:04 GMT
dont see what the big deal is...lets face it we are uber geeks anyone questioning that is just in denial. anyone offended really does need a life outside the virtual world...
and el reg, reporting it like we actually care or should be outraged, you take yourselfs far too seriously, not great reporting
Anonymous Coward
Well I'm not afraid of PR wankers!!!! #
Posted Wednesday 9th April 2008 15:04 GMT

Yeah?? Come on!! Think you're hard?? DO YA??? COME ON!!!! I'LL HAVE THE LOT OF YA!!!
Seriously, someone in PR making derogatory statements about any other group when they are only second to lawyers in terms of pond-life... really. Techie-nerd comes many, many levels above. And that's without counting the irony that they depend on "techie nerds" to develop the products that they're marketing - and thus give them employment!
Pirates because I've seen O2's tariffs...
Mark Lockwood
128Kb/secs? #
Posted Wednesday 9th April 2008 15:04 GMT

So that's why the iPhone isn't 3G
James Macinnes
Hahahaha! #
Posted Wednesday 9th April 2008 15:04 GMT
What a hilarious screwup. Please, please tell me that the call was recorded, as techy nerds surely we're capable of that.
I deal with O2 bods frequently, and I can believe their stupidity.
Roger Stenning
Re: was going to join O2... #
Posted Wednesday 9th April 2008 15:04 GMT

QUOTE:
* was going to join O2...
* By Christopher Officer
* Posted Wednesday 9th April 2008 14:36 GMT
*
* Was thinking seriously of switching to O2 next week from Orange. Might go * give 3 my business instead now.
Chris, I was thinking the self same thing!
Roger
Jonathan
Isnt the "nerd" redundant? #
Posted Wednesday 9th April 2008 15:04 GMT
I mean, if you are a techie, arent you guaranteed to be a nerd?
Can you be a techie but not a nerd?
Really, if you are going to call us names, at least get it right.
Anonymous Coward
Blanket assessment... #
Posted Wednesday 9th April 2008 15:04 GMT

While I do know a couple of PR folks that are great, I'd have to say that by and large the genre are useless superficial a@@holes with few real skills. I think I'd rather stick to being a techie nerd. If nothing else, being in IT racks up less negative Karma, and people are actually GLAD to see me in the office...
Mark
They had it all wrong... #
Posted Wednesday 9th April 2008 15:12 GMT

They act as if those of us who hang around here would consider being called "techie nerds" a bad thing! I am proud of my geeky techie nerd status!
Anonymous Coward
Nice #
Posted Wednesday 9th April 2008 15:12 GMT

As someone who left reporting for a local newspaper not one week ago, you've already managed to make me feel nostalgic over PR mess-ups! I'm glad you posted this today, because I'm reaching the end of my cash reserves and was wondering whether I could stomach soul-less PR for six months. Rest assured I've changed my mind on that.
Flame icon because you burnt them good :)
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Anonymous Coward
T-shirts #
Posted Wednesday 9th April 2008 15:12 GMT

I know it's sad, but ....
How do we order t-shirts with "I'm not afraid of Bill Ray" on them?
Jason
O2 - You just lost a lot to '3' #
Posted Wednesday 9th April 2008 15:12 GMT

I work for a US based corporation and a quite a few staff travel to the UK regularly. I've been looking to recommend a wireless broadband network for people to use rather than pay massively expensive hotel internet charges. I had debated O2 but given the coverage by El Reg, was having second thoughts.
Now I can see the insane way in which O2 are behaving and the fact that I personally don't like being labelled a 'nerd' (Geek would have been fine), I have just recommended 3 as the network of choice.
Way to go O2, you just lost several thousand pounds of revenue every quarter.
David Bell
@Ash #
Posted Wednesday 9th April 2008 15:12 GMT

Ludicrous retention terms? I just threatened to leave as my contract runs out next week - got myself 12 months free line rental plus 25 texts and 200 minutes per month. Considering I don't use my phone anywhere near that much, I now have an effectively free phone contract. They must be desperate to keep customers! :-0
Paris for the desperation angle....
Will
A certain irony.. #
Posted Wednesday 9th April 2008 15:16 GMT

That people working at a phone company fail at basic phone operation skills..
Well I was looking at replacing my old O2 phone, but hadn't considered 3.. thanks O2!
Pete Slater
Just in time #
Posted Wednesday 9th April 2008 15:16 GMT
Great timing, I was just thinking of joining them this afternoon but after reading this article, my decision has been overturned.
Maybe 3 will want my custom ;)
Mycho
I have nothing to say about O2 marketing #
Posted Wednesday 9th April 2008 15:26 GMT
Why would I need to? http://www.youtube.com/watch?v=gDW_Hj2K0wo
Greg
Muppets #
Posted Wednesday 9th April 2008 15:26 GMT
Exactly how I've always described O2, funnily enough. And they can hardly brag about their data plans. Last year when I was shopping for a new phone they offered me, for £6 a month, a whopping - wait for it - 4MB of transfer! WOW! A WHOLE 4MB! Pinch me, I must be dreaming.
Went around the corner into T-Mobile. Yeah, no worries mate. You can have 1GB for £7.50 a month, and our network's faster too.
Anonymous Coward
PR people ! #
Posted Wednesday 9th April 2008 15:26 GMT

Are the sort of morons who got a 3rd in media studies who don't have a clue how the photocopier works and when do actually grasp how to press the copy button
after a ten hour course from someone in tech support they leave it with a paper jam.
Enough said !
Why Paris ?
Because she is as thick as mince too !
Mycho
@I'm not afraid of Bill Ray T-shirts #
Posted Wednesday 9th April 2008 15:35 GMT
Actually that's a good point. I was meaning to email someone and ask to be able to share designs using custom cash+carrion urls. Can we get that please? Then people can reply to this kind of story with urls for 'O2 aren't afraid of Bill Ray' t shirt links featuring the BOFH phone.
Daniel Bennett
I can officially say #
Posted Wednesday 9th April 2008 15:35 GMT
Michael Sheils
hmmm... #
Posted Wednesday 9th April 2008 15:35 GMT

3 here I come then.
Jay Cooper
Gotta love em #
Posted Wednesday 9th April 2008 15:35 GMT

Lets face it, it's not a shock that they identified you lot as geeks. You are. I omit myself from that brand as I'm one of the few cool and trendy people who uses this site. I'm not a geek. I'm not.....
Gotta go, mums just said my tea's ready and she can't carry it up the stairs now she's ninety.......
But in reality, I love PR cock ups. I'm with O2 and am gonna guilt trip them into an awesome deal come May. I would switch out of revulsion for their incompetence, but 3 are shite and the less said about Orange the better. I also used to work for Vodabone, so will never go there again.
Illsay
What makes you nerds... #
Posted Wednesday 9th April 2008 15:35 GMT

think the PR guys were unaware? Huh? The classification is spot on, so they must know what they're doing.
Next time you want to break up, call a friend to discuss and just "by accident" conference your partner in.
Keith Williams
@Isnt the "nerd" redundant? #
Posted Wednesday 9th April 2008 15:35 GMT

No. I am a techie. I am NOT a nert. I don't have black hornrim glasses, held together with white tape. I do not have a pocket protector, I think slide rules are great for something, but I have no idea what. I think talking with my kids or my girlfriend is a helluvalot more interesting than playing with a computer.
Mine's the one without electronics in the pockets.