Don't these folks at the movie industry realize Blu-Ray is already dead? The adult film industry chose to stick with it's current standard of regular old DVD instead of HD DVD and Blu-Ray DVD. Not only was that the first nail in the coffin, but it was the only one that counts.
And for the uninformed who think I'm just blowing smoke up your anal orfices, over 70% of all movies sold in North America are of the 'adult' persuasion. Yeah, you heard it right, more than 70% of all movies are porn, and the porn industry said 'no' to Blu-Ray and HD DVD, so they are both dead formats for home movies (unless of course they keep giving you the restrictive policies on when/where/how you can watch them and don't give you any other choice of how to do so ... oh wait! That's what they are doing isn't it?).
And if you think that's a whole lot of hooey as well, just look back in history - adult film industry chooses VHS over BETAMAX (hmm, wonder who won that race?). Adult film industry switches from VHS to DVD format, guess who won out that race? Now, adult film industry decides to stick with the current format instead of switching to either of the 'new and improved' formats. Sorry Sony (and others), you're spending money at an alarming rate on DRM that will be cracked before it hits the street, on a format that is not only doomed to fail for anything except data storage anyways but the majority of the public won't stand for your restrictive policies because the format is doomed to fail and you know it.