"This week only, Special Price"
Its like a car dealership with baloons and a giant ape in the front of their lot. Instead of really ripping you off, they are only going to rip you off a little.
Having dealt with Avaya technology in the past, and seen the prices they ask for antiquated technology ( no exposure to the new stuff ) it's no suprise they are feeling the pinch. My own personal example was a CF card to backup a phone system. 16MB card, that at the time you could buy for a C note. They were asking thousands for it. Not because it was any different, but because it was theirs...