Is the CDT really up to speed on this?
In the El Reg article, Ari Schwartz, chief operating officer of the Centre for Democracy and Technology (CDT), is quoted as saying:
Schwartz said: "When we first met with Phorm they actually told us they had all of the ISPs on board." He believes the reception ad targeting based on users' browsing habits will get Stateside is dependent on how it is rolled out. "Simply clicking 'OK' on the first sign up screen is not good enough because we know people don't read those things."
"There are precedents where the FTC has ruled that's an unfair practice."
For those who may only have read the original article - still in Google's cache -
there is now an update at the bottom of the page
which indicates that NebuAd are claiming to "track Internet usage of millions of U.S. users, or about 10 percent of the U.S. online audience". As they are only one of the many players in this market, how many American internet users are now benefiting from this system without noticing the wording in the T&C provided by their ISP? - every supplier of the profiler whose website I have looked at makes the ISP responsible for updating their T&C and Privacy Statements and getting customer consent.
I have not seen one USA poster here mention that this is even common stream in America. People I have contacted in the USA about this have never heard about any of it: one uses ad networks to monetise his sites, so he should be within a group of people who are aware of the benefits from the website publisher's point of view, the other is the head of an internet marketeers organisation that has many members across various internet marketing fields, and there again no knowledge about any ISP involvement.
Perhaps the CDT will start to investigate how this is being sold for those the other side of the pond? Wake up America.
How is it that so many articles about Phorm, NebuAd, et al are just being updated with the real facts rather than a whole new article being written. Anyone reading the original Clikz article would not get very excited about 10,000 - 30,000 users being on the system. But, 10% of internet users and more profilers being installed daily? - now there is a story worth investigating.
Another point I find interesting is that, in the US model, 10,000 - 30,000 users represents one installation of the profiling equipment and BT is about to roll it out to 10,000 users. Perhaps the slow responses form VM and CPW are more down to waiting for reports from their cost accountants on the minimum number of subscribers that make the profiler profitable. BT already have the profiler installed(?) so rolling out the system will only serve to offset the costs of installing the profiler/s.
Paris - because the questions are growing faster than the answers.