A pig with wings went flying over Santa Clara, as Intel hired former Transmeta chief David Ditzel. Our sources reveal that Intel acquired Ditzel as a member of the Digital Enterprise Group (DEG), which tackles both server and PC products. Ditzel will work with Stephen Pawlowski, an Intel senior fellow and CTO of DEG. Beyond that …
It's not about Transmeta, it's all about VIA
VIA's little engine that could, it's C7 and Eden very low power CPU technology has been a small but persistent thorn in Intel's side for years. Recent models of the VIA cpu technology are achieving performance that is in line with Intel's Atom announcement, at lower costs. VIA also have been making inroads in the set top box market, possibly the biggest new consumer market on the horizon.
Who better to complement the Bay Area behemoth than someone with real experience in battling VIA on the micro-power "computer-in-a-CD-footprint" front? These two announcements (Atom and Ditzel) show Intel's turning away from simply fighting AMD over the mainstream chip market and looking to new greener (in more ways than one) fields.
As a long-time VIA mini-ITX user, I have been waiting for this to come from Intel. It will certainly heat up the very low power battle, and, given that VIA has JUST entered into the sub-100nM fabrication foray, could trigger some additional partnerships or mergers on that side of the chip war. Indeed, with AMD licking its woulds from the core battles gone wrong, AMD is not in a position to buy VIA or vice-versa, leaving Intel free to attack here with confidence.
Things will be interesting in this arena for the next year or two. Keep tuned...
Hrm.. I'm not sure what to think of this one, it's so predictable and classic.. Lulz? Good for him? What took him so long anyway.
"Who better to complement the Bay Area behemoth than someone with real experience in battling VIA on the micro-power "computer-in-a-CD-footprint" front?" ..... By Brett Brennan Posted Sunday 9th March 2008 00:36 GMT
Crikey, Brett, here's someone doing IT at the other end of Scales ..... http://www.theregister.co.uk/2008/03/10/security_economics/comments/