UK readers may not have heard of "brunswick stew", which James Beard refers to as "one of the most famous of American dishes." The star ingredient is squirrel--Beard says two or three.

I'm not aware of any recipes with loon--it would likely taste fishy, don't you think?--but "squirrely" is not a term of flattery over here.

Oh, Brunswick. That's not just PR, that's 'City' PR. The world of the Friday night drop - when men in velvet-collared overcoats dine financial journalists and put together the business pages of the Sundays.

At the height of BA and Virgin's rivalry every weekend saw an exchange of hit pieces from the rivals' tame hacks. Brunswick represented BA.

But, at least they had more success puffing BA than they did Railtrack. A 'client relationship' that ended in the nationalisation of the client and a total loss to its shareholders.

The Loon is bringing his technology expertise to a team that already represents the European Information, Communications and Consumer Electronics Technology Industry Associations. Yes, 'that' EICTA .

Home at last.