Commodification of the user
"Advertising will be the primary way we monetize the web... Microsoft is doing its part to ensure there's a vibrant ad system on the web,"
Wonderful I look forward to the majority of internet content becoming to me valueless.
The first "deeply embraces" advertising, and the second covers the way the internet is "shaping and transforming" Microsoft products.
Makes a change from m$ trying to control, transform and shape the web to meet their own ends. Whatever the case is it not obvious that m$ sees users as just commodities to be exploited. I wish m$ would just go away, they are not required. Although some of their products are useful, the Internet would thrive without them.