They wouldn't need to raise so much extra income
...if they would just stop sending me (and the rest of their ex-customers, presumably) massive amounts of crap in the post every week.
Would you believe that a couple of weeks ago, the lovely folks at BT marketing invested in sending me an A5-sized sheet of 5mm thick, very dense cardboard in the post telling me about some "solid" (geddit?) reasons to come back to them? Must've weighed at least 120 grams or so. Wonder how much they spent on that?