Perfect for ...
... the fool who likes to part with their money.
I bought a Toshiba Satellite Pro U300 for half the price, roughly same CPU, same RAM, over double HD space & DVD-RW. The Mac Air weighs 600g less, and is more than half the thickness.
Oops, silly me, people who spend this much on a laptop don't care about money.
Kudos to Colorware for knowing their customers