There's no money in it #
Posted Wednesday 23rd January 2008 15:11 GMT
Given that the cheapskate British consumer wants all-you-can-eat broadband for £6.49 a month it's no surprise Tiscali is struggling and we're entering an end game of who can bleed the most for longest will win. Broadband has turned into a hopelessly loss-making proposition, whether you're Talk-Talk giving it away, AOL chucking in a free laptop or Sky offering almost unlimited packages for a nominal amount the best thing any telecoms company can do is get out of it ASAP. We all know the consumer will ultimately pay the price - once there are only a couple of providers their hegemonic status will allow them to ratchet up prices to towering figures like the satellite telly racket, but until then all companies like Tiscali will do is lose money. They've done this from the beginning, Tiscali's business grew from screaming.net to World Online and ultimately Tiscali and all they've ever done is lose money. Broadband is a mug's game.


