
I refuse to look at them, and if they FORCE me to do so, I add them to my list of companies I will *never* willingly do business with ever again. (Sony, I'm talking to you & your damn DVD adverts!)
Online I use Firefox & No Script, Remove It Permanently, and AdBlock. I might see an ad once, but thanks to FF+extensions (and a judicious use of the HOSTS file), I never see it again.
I don't watch much television, and when there IS a show on that I want to watch (Thank you, PBS & BBC!) I'll record it first. That fast forward button does WONDERS for ignoring the ads.
Radio? Sorry, stopped listening to that a looOOOong time ago - there was rarely anything worth listening to being broadcast. And once I got a deck that plays MP3 cd's, about the only thing I listen to any more is the music I already own... (There's plenty of it, considering I've been buying music for decades.)
Sorry advertisers, but you've annoyed the hell out of me, my family, my parents, grandparents, & friends for the last time. All of them have long-ago learned how to skip/ignore your garbage & improve the quality of their own lives through similar methods as my own.
You want us to pay you an iota of attention, stop being a bunch of insulting, annoying, aggravating pustules on the arse-cheek of Life.