I parsed that THREE TIMES as "...football from the iPhone..."

"Speaking during an analyst's call this morning, the firm denied that footfall from the iPhone had artificially buoyed results."

So, they are saying not many extra vistors came into the store because of this product?

@Dave

I think they are saying "Loads of people came in to check out the iPhone, saw how much it cost and promptly walked right back out again"

"and walked over to the Apple store"

Not sure where you live but being able to walk down the high street and into an Apple store is not something 99% of the country can do :) If you'd said o2 then that would be a different matter ..