A critical reading
"understanding the economy of media and the difference between pluralism and media ownership" => "we intend to ensure that ownership of the media and communications remains in as few hands as possible (ie as few as we can get away with), while promoting the myth that everyones' views are equally valid and have equal access to it".
"being aware of copyright issues which are essential for a 'culture of legality', especially for the younger generation..." => "we do not much care for the disrespectful notion that the publishers of artistic works are thieves and liars, even if we might agree that the artists themselves are among the biggest thieves and liars".
"feeling comfortable with all existing media from newspapers to virtual communities" => "we want you to enjoy the self-serving pap we will feed you by whatever means, and to come back for more".
"actively using media through... interactive television, use of Internet search engines or participation in virtual communities" => "we want to you google to buy, and to consume in private. We the EU are your only really Real community, as we are the living embodiment of the Hegelian Absolute. Because this is a logical and historical necessity, your views and your votes on this matter will never count with us."
"having a critical approach to media as regards both quality and accuracy of content" => "the Hegelian Absolute is Perfect. What do you mean 'criticise'? You will not be permitted to criticise, unless it is of style or packaging. Neither will you be permitted to imply or act out your criticisms through protest or demonstration".
To which they mean you to infer => "Now fuck off you great unwashed - this is elite business."