Saving Money
"...But it could well reduce fuel bills and make money for shippers - and thus for the technology's creators..."
But in a capitalist society, isn't that the whole point? Everything in the end boils down to pounds, shillings, and pence. And nobody does anything out of the goodness of their hearts unless it also makes them money. Trying to drive these pathetic "initiatives" using good intentions alone (or at best, the marketing departments) is doomed to failure. Only when the bean counters become involved will something happen. I find it incredible that so many people are naive enough to think otherwise.


