The regulator doesn't know the law

Why isn't the regulator going after the directors of this firm? Limited liability does NOT apply if you're involved in criminal activity.

A better outcome would be for the regulator to sue them surely? It would certainly be fairer to other creditors.

And this is helpful how, exactly?

Surely all this does is reduce the money available to other legitimate creditors, without acting as any kind of discouragement to the *individuals* who set the scams up in the first instance? Lock em up and throw away the keys.

Re: And this is helpful how, exactly?

and if the main other legitimate creditors are the people setting up the company!

Is this criminal?

> Limited liability does NOT apply if you're involved in criminal activity.

Right. But is this criminal activity? Maybe it would have been if they had been convicted of fraud, but I think that the fines were for breaches of the ICSTIS "code". (Section 121 of the communications act, 2003.)

The money goes to ICSTICS, who will be able to charge a smaller "membership fee" to their other "legitimate" premium rate operator members.

@Anon Coward

"These services are simply unacceptable," said ICSTIS director, George Kidd. "They are intrusive, misleading and almost certainly illegal."

That's what El Reg reported. Now perhaps it was a civil offence rather than criminal but the same principle applies - you MAY NOT use limited liability to protect yourself from financial penalties imposed due to a breach of law, especially not one where the breach was completely intentional :-)