Should I now remove my Freeview PCI card which also acts as a PVR then sign up and pay to watch poorer quality TV?
I think not.
The president of the company tells you it will provide home theatre/DVD or even HD quality. Now that's an easy claim to make, setting up high quality video streaming is a very simple task. I can access the streaming output of my freeview card anywhere on my 100Mbs LAN, and it is perfect, therefore I can provide high quality TV. Ensuring it reaches a target audience several hops and contention ratio's away at the same quality it was put on the wire is another matter.
It's just more frivolous and pointless bandwidth hogging in the hope of making money.