Start with the 0870 problem
"She's now on a whistle-stop tour of the continent to sell the ideas to the people."</font>
If she wants to be taken seriously, she needs to first knock up a victory on the 0870 problem.
Start by over-ruling ofcom's user-hostile decision that 0870 providers can opt out of providing an alternative geographic number if they play a recorded announcement. How does that help anybody? A recorded announcement does NOT reduce the cost of our calls.
Carry on by insisting that if you call a number that's for reporting faults (or customer service, or whatever) you get straight through to the number that's for reporting faults, and not to an IVR system that requires you to waste time keying digits.
Finally, seal it all by insisting that only freephone numbers can implement call queuing systems -- chargeable calls must remain UNANSWERED until there's a HUMAN available to take the call -- and if there's not a human available within two minutes, must offer to ring the caller back within 30 minutes or the supplier must pay an automatic £5 credit to the customer.
And THEN we will start to believe that she really is there to serve the customer.