Worryingly I can see Paris wanting one.

"... you'd otherwise have spunked with the UK supermarket monolith"

Now I've got coffee and snot over my keyboard. Thanks.

Cum now, what definition are you using for the verb "to spunk" here?

perhaps they are using the dasani definition of the word as opposed to Claire Swire one....

@Peter Hewitt, thank you for the dasani reference. So off I go to Google to look that up.

Now I have tea over my keyboard too.

Still, it's nice to have Coca Cola confirm there really is baby-maker gravy in all their products, not just the burgers.

http://www.theregister.co.uk/2004/03/11/introducing_dasani_the_water/

So, that's the Paris Hilton angle sorted.

"Thanks to Simon Mullin for the rip-off."

RE: Simple answer... @ Anonymous Coward

Actually it might go to £-99,999,999.99 where by they pay you the sum of 100 million pounds.

/me puts pinky to corner of mouth....

Then you can spend the money to research Dolphins with fricken laser beams.