The phone was the right way up. It was just talking to the wrong end of the actor.

Arse

Elbow

Coat

surely iBerian????

I thought, thanks wonderous "high technology", the iPhone screen turned off when next to the face?

Now I see how to avoid accidentally hanging up by touching the touchscreen with your cheek.

That's not an iPhone, he's beta-testing the latest slimline shaver on that stubbly chin and sideburns.

Yeah, I noticed the iPhone immediately, and was annoyed at the fakery. What really stood out was that the phone didn't blank the screen when he held it up to his ear. You can see it in the article accompanying this article, the phone is lighting up the guy's face. In actual use, the iPhone has a proximity sensor, so the screen blanks when you put it to your ear.

i is bored of iPhone stories

...and not reviewing the product.

My memory is hazy, but I believe it was the Future Entertainment Show (rather than the ECTS) where myself and a large number of other punters stood in line for over two hours to try one of those "state of the art" virtual reality arcade games with the goofy headgear. If anyone even remembers these things, it was the game which took place in a large chessboard looking world with pteradactyls.

So after this interminable delay, the infamous Andy Crane shows up with TV cameras in tow and is immediately rushed to the head of the line to record a piece of hype for "Bad Influence!".

He puts the VR helmet on his head, grabs the joystick, and spins around on the spot for a minute or two, craning his neck like a prat and waxing lyrical about how incredible it is, and how it appears that he's actually there.

Sixty seconds of fluff recorded, he removes the helmet and departs as quickly as he'd shown up.

Of course, during his spiel about how lifelike it all seemed, the spectator screen off to his side had shown the onlookers exactly what he'd been looking at the entire time: A blinking "Game Over" message for the whole session.

Now THERE'S objective journalism!

When acting , its okay to have the phone upside down because the actor is only pretending to be having a conversation via the phone. The phone is just a prop. At least the battery still had some juice, more than a couple of takes and it'd be flat.