Sort out delivery and people will buy it
Isn't it just the end of the second phase of the introduction of broadband?
First off no-one has much use for it, then it becomes cheap enough for almost 60% to want it (or believe they can't live without it), next is the wait for it work properly.
Having worked in broadband with BT until about a year ago there are a few things that hold up delivery.
There's no point in trying to get broadband 5 miles from an exchange up a farm track with aluminium cables, it also plays up when cable joints get a bit iffy and line capacitance changes (acts as a filter - the phone works but not broadband) and maybe the biggest drawback -- and it seems to apply to just about all ISP's -- the complete and utter inability of middle management to locate their fundamental orifices using military spec GPS and just play point-scoring off each other. While that's going on there's no progress in getting the other two sorted.
BT have had many, many reshuffles since broadband was introduced - trouble is that each time that happens there's money spent on reorganisation but very, very little left for making the product better.
There aren't many ISP's, it seems, that don't put the shareholders before the product.