Internet behemoth Google has seen its advertising revenues overtake the UK's most popular commercial television channel in the third quarter of this year. According to analysis carried out by The Times, Google pulled in total revenues of £327m compared with an estimated £317m for all of ITV1's output during the same period …
I realise that these are just UK ad figures, but how do the figures stack up as a whole (ITV vs Google)?
Also, how much more growth is available to Google - i.e. if one assumes that the (global) budget available to be spent on advertising is a slowly growing amount, how much longer can the revenue growth previously seen by Google continue?
ITV1 or all ITV regions
When they say ITV1, are they neglecting the non-ITV1 covered ITV regions? Theres Scotland, Northern Ireland (which is carried in all of Ireland pretty much, so about 6M audience) and the Channel Islands (where I doubt the ad revenue amounts to much...) owned by independent contractors still.
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