"But now it's been done (and is in beta) the next step is going to be, surely, to decide whether we can open up the rest of programming technology? Was that a worm I saw?"
If it was, it then it was made of straw.
Why does ensuring that consumers can enjoy a website and enter URLs in their native encoding mean that we need to start writing code in it?
Despite many attempts over the years to make writing code 'simple' or even 'easier' learning to code is all about learning to write IN ANOTHER LANGUAGE. Indeed, I've always suspected that non-English speakers manage to avoid some of the common early mistakes that English speakers make when thinking in English and writing code with English prepositions ;-)
And having coded on a Mac for some time, I've worked with a number of different nationalities who've written native comments in any number of languages...