The Register® — Biting the hand that feeds IT

SAS man makes phone-based publicity lunge

Kane

No Service? 

Posted Monday 22nd October 2007 16:08 GMT

Paris Hilton

It seems that Borders isn't even offering the service anymore.

http://www.bordersstores.co.uk/bookstomobile/

And where the hell is the Paris Hilton angle?

frank denton

Great Idea But..... 

Posted Monday 22nd October 2007 16:08 GMT

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Why should I download a book to my mobile phone when I can wait until I get home and then download it to my laptop, at zero marginal cost of download?

If I'm stuck in an airport or railway station, desperate for something to read, then there are shops/kiosks that sell a bewildering variety of low cost books made of paper, which I've found to be very easy to use.

Jon Green

Publicity lunge? 

Posted Monday 22nd October 2007 16:23 GMT

Coat

Shouldn't that (in accordance with current practice) be "surge"?

Pascal Monett

Of all the cornball ideas 

Posted Tuesday 23rd October 2007 08:51 GMT

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A book on a mobile phone. Great, count me impressed.

No really, I am. Anyone using that is going to spend as much time pressing the "next word" key as he is reading.

In the list of other utterly useless things to add to mobile phones, I suggest we add a sunshine detector. That way, if ever you have doubts about what the weather is like, just check your phone and it will tell you that, yes, that blinding light up in the sky is the sun !

Come on, you know we need it.

Simon

Why not? 

Posted Wednesday 24th October 2007 15:31 GMT

The Register missed the point of McNab's new mobile campaign. Reading a book on your mobile? Sucky idea. LISTENING to a book on your mobile? Something totally different.

"Why should I download a book to my mobile phone when I can wait until I get home and then download it to my laptop, at zero marginal cost of download?"

Because you aren't at home? Most mobile networks have extremely cheap data plans now, and the takeup of these have been pretty impressive.

"If I'm stuck in an airport or railway station, desperate for something to read, then there are shops/kiosks that sell a bewildering variety of low cost books made of paper, which I've found to be very easy to use."

The point is that you can listen to McNab's audio stories where ever you are. If you're on the train and you didn't have time to get a book, you can have a listen. If you're travelling down the motorway you can listen to his audio series without having to stop at a service station. The list of scenarios is endless...