Exactly where or how the EU commission has any jurisdiction, involvement and or say over this deal in any capacity, Google and DoubleClick are both US corporations, so what say exactly does the EU have in this, if the US approves the deal and the EU doesnt, guess what?! the deal still goes thru... so it would seem to me that the EU commission is just trying to make itself look and feel important by conducting an inquiry and investigating a subject they ultimately have no control over...

According to a reliable source, the EU definitely does have jurisdiction in this matter. Although they are companies based primarily in the U.S., they are both conducting business and generating revenue on a global scale.

Both companies concerned have significant turnover in the EU, therefore granting the EC jurisdiction.