iTunes stuff is not DRM free
Even the 'DRM' free stuff has the 'convert to mp3' menu item blocked. Jobs says one thing but does another and he's trying to hang onto his precious DRM at all costs.
I wonder how long before the UK wakes up and removes that clause in copyright law that prevents parallel importing. It's dumb that UK can't source the cheapest version of a product in the world market, and has to pay a penalty as a result.