Blyk, a new mobile phone service for teenagers and young adults, went live in the UK yesterday. Customers aged between 16 and 24 get free mobile phone calls and texts, in exchange for receiving up to six adverts a day on their mobiles. The mobile virtual network operator (MVNO) is carried on Orange's network, and potential …
... as in "Is this coz I is Blyk?"
Isn't the provision of services (or not) on basis of age alone illegal in the UK now?
The flaw in the business model
The flaw in the business strictly is not in the target group but in the value proposition. Low income groups are extremely desirable for certain companies: cf. the tobacco industry; McDonald's advertising around schools in low income areas in the US and associated court case(s) but also any lottery.
The value proposition (free calls and SMS) needs to be coupled with cross and upselling opportunities for which the target group is more than happy to open its wallet. If the group thinks it is getting a bargain in one area, it is more likely to believe it is getting a bargain in all areas: the principle behind loss-leading in supermarkets.
Ah wenda how thees service would be received in Seth Efrika?
Thats SOUFF Efrika actually, having come from there, and its sevis. But otherwise a very good try :)
phone service for the drunk?
and what happens when you are 25?
should please the dealers
provided they don't accidentally txt the fuzz
maybe these phones are actually being provided by the secret service in order to track the whereabouts and behaviour of the youff
wonder if there is any data usage provisioned too, could be a new file-sharing movement.
Coke, McDonalds, Ford etc VS RIAA MPAA etc
Seriously, how long before someone writes a filesharing app for winmob/symbian?
They already have!
...used by Chinese to make houses.
You know, as in house-blyk.
Hat coat door rickshaw