So now we know what the cost is to tell people they blew it
So it's $15 to tell people their confidential data has been compromised. That begs the question : how much is it per customer to properly secure the whole thing ?
After all, if it's marginally more expensive, or even twice as expensive, it only needs to be done once, whereas notifying can happen multiple times and will happen again unless nothing is done.
So, any figures ?