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back to article Google avoids AdWords jury trial as opponent backs down

A US retailer has dropped (pdf) a suit against Google which challenged the trademark policy of its keyword advertising system, AdWords. American Blinds & Wallpaper Factory (ABWF) has withdrawn its long-running action against Google. ABWF had claimed the fact that Google sold the right to advertise beside search results related …

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Anonymous Coward

Sounds to me

like they've decided to save money on lawyers and let American Airlines test the case for them...

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Anonymous Coward

Agreement?

Why do they need an "agreement" instead of just dropping the lawsuit? Makes me suspicious.

/tinfoil hat.

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Anonymous Coward

Amazing What...

...a dead horsehead in bed will buy you these days, eh?

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if you're going to have a descriptive company name

You have to accept that if your company name describes what you do (blinds and wallpaper in America, airlines in america), this is going to happen. a positive to this is that any searches on what you do will turn up your company, usually as best match.

A negative is that any searches on your company will also turn up your competitors, as they just happen to sell blinds and wallpaper in America/run airlines in America, and these are perfectly valid search terms to find them. This should have been clear to anyone with half a brain when they thought up the company name in the first place.

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Mat

@Andy S

You are assuming a modicum of common sense!

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@Andy S

You're also assuming that the internet existed when these company names were thought up, American Airlines was formed in 1934 and Amercian Blinds is more than 50 years old. But yes, companies with 'country + service description' names are consistently going to feel (unjustifiably) put out by this interweb thingnumy and the way that search engines operate.

Interestingly if you google American Blinds, you get a Google AdWords for American Airlines, conspiracy? I think so ;)

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The solution is simple

Remove American Blinds from Google's index.

Your search - American Blinds did not match any documents.

Then no ads will appear.

Simple.

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@Rob Mossop

Heaven forbid that they should appear on the same page of the Yellow Pages as their competitors...

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