Looks like VM are sharpening up their deal, but I haven't sen much in the press yet:
2Mb for £4.50 + phone line rental.
Not a bad deal = £15.50 for uncapped (but throttled) 2Mb + phone + weekend calls + free TV package. With a bit of arm-twisting, possible to get unlimited phone as well for a total of £20/month. I used to pay >£60/month for pretty much the same service 1 year ago.
It's just a shame that every communication from them is so informal that it makes me want to punch their first-name-terms faces. Yes, as far as you're concerned, my name does begin with Mr.!