A blimp the size of a basketball court would be 94 feet long, and in this case, would fly in excess of 10,000 feet of altitude.
Boeing's planned 747-8 will be 251 feet long (2.6 times longer), and commercial jetliners typically cruise between 28,000 and 35,000 feet (as much as 2.8-3.4 times higher).
I don't know about anyone else, but when a jetliner is at cruising altitude, the only ways I can usually spot one is by the contrail it sometimes leaves, or the sound of it's engines. The "visual signature" between the blimp and a jetliner should be roughly comparable, but without loud engines or a contrail, I think it's fair to say that the blimp would be "very hard to notice at night" as the article suggests.
Now having said that, the 80,000 cu. ft. version may be a different story...