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back to article Cadbury bows to 'bring back Wispa' net campaign

Cadbury has agreed to resurrect the Wispa bar it consigned to history in 2003 after a concerted net campaign in which choc fans mobilised on Facebook and YouTube to demand satisfaction: Admittedly, the above's not the most energetic call-to-arms ever to grace cyberspace, but it does form part of a critical activist mass - …

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:o

"There has been no Machiavellian plan, I can assure you."

I believed it until he said that. Only an evil genius would use such language.

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Brilliant

I hate the way they took away all the nice bars and replaced them all with dairy milk + (some crap).

i loved Wispas, the caramel ones were pretty good also.

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Bronze badge

But...

... Wispa never disappeared, it was rebranded Dairy Milk Bubbly. Only the brand name disappeared, so all they're doing is bringing the brand name back.

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Bring back.......

The coconut boost!!!!

Loved that one.

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Wispa Gold

The next question is, how long before they bring back Wispa Gold, which was far superior to the plain old Wispa?

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Anonymous Coward

Re: But...

@Test Man:

But Dairy Milk Bubbly is in individual chunks. And Wispa was in one big lovely block. And that's the difference!

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Mint Wispa?

Are they just bringing the original Wispa back or can I grab a Mint one as well?

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Yum

Dairy Milk Bubbly is slightly different to Wispa, if memory serves.

I'll be buying one (or more) of these to show my support! Woohoo!

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Time to recycle the old joke...

Why did George Michael get chocolate on his shirt?

Because he was careless with his Wispa.

Boom, boom!

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Hooray !!!

Not only am I a big fan of the Wispa bar, but I also built the prototype of the Process Line Control Panel that operated the whole Wispa bar production line; and went on to build several of the production panels while working for Metal Box Automation & Controls

Due to problems with delivery of the actual casing, the prototype the Cadbury bigwigs viewed was actually cardboard sprayed with metallic silver paint and the vdu and keyboard propped up on some old pinhole simulator boxes.

If they had looked at the back they would have discovered that I had named it the ZX8 1/2 in honour of the then super-high-tech ZX81.

( If you think this is the meanderings of a madman, be careful; some of my kit is fitted to Trafalgar Class Nukes).

Metal Box, a great company run by idiots; now owned by the French (spit).

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And after the launch in the North East

They withdrew it - claiming it was too difficult to manufacture and get to the shops without them all breaking inside the packaging - and only relaunched it after a campaign by the public.

This all seems very familiar...

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If you bring back wispas...

...you also bring back the George Michael joke, too.

Ahh, nostalgia!

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Re: But...

That is indeed what cadburys claimed at the time.

However, it is a completely diferent shape and the texture of the bubbles is also completely different, the DM version is more dense with thicker walls between bubbles.

all these bars that are the same shape get rather boring, and wispa also has the advantage of looking bigger to children. Take a child and offer them two bars with the same mass, but one looking bigger than the other, which would they choose?

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What about the King Size Snicker

The King Size Snicker they ruined, they released a Snicker Duo bar during the big obeisity upraor when mcdonalds started doing salads and reducing salt.

all the other snickers bars lack the vital caramel to nougat and nuts ratios, the must re-introduce kingsize snickers, nestle get on this now PLEASE.

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M

Just who would want to...

eat such vile packet of crap?

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ian

A coconut boost

is the proper Boost. The others are poor later revisions

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Aztec...

They were great... I remember finding what seemed to be the last shop in the area that stocked them, and had to wander down there regularly to get one... I wonder how old their stock was thinking back!

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@Gavin

Uh, while i admire your mastery of internet incoherence and illegibility, and in the vain hope that this was not just a troll, the following should be considered.

Snickers (which is really Marathon, damn you all) is not a Cadbury product. Neither is it a Nestlé product, so "nestle get on this now PLEASE" is probably not going to be useful.

It's a Mars product, made by Masterfoods.

With any luck, Nestlé will never get their hands on Candbury's or Masterfoods. Not merely for the politically correct milk substitute in Africa reasons but because they always bloody ruin everything they take over. Rowntrees are gone, damn them. Probably the first thing they did after sticking their stupid logo on things was to make After Eights cloyingly sweet and inedible.

And everything else is going the same way. Nestlé just make horrible chocolate. I'll continue to support Cadbury's.

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Bring Back Opal Fruits

(It may not be Cadbury but....)

I refuse to buy Starburst until they rename them as Opal Fruit. I wouldn't eat them for the flavour (which is lovely) but for the nostalgia, of which the name and packaging is an important component.

Please join me in this so as to bring commercial pressure to bear on the manufacturer. Together, we can bring back Opal Fruit (made to make your mouth water, fresh with the tang of citrus, four refreshing fruit flavours, .........[sing along].....)

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Anonymous Coward

When are they bringing back

the salmonella version? That was my favourite.

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@ But...

Wispa was nothing like Dairy Milk Bubbly. There are no bubbles in the wispa. It had a velvet texture inside. I just remember the adds... "the people who make them dont know how to make them ? .... Logic really"

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Anonymous Coward

what about the all new

salmonella bar?

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Sweet memories...

Does this mean we can now campaign for them to bring back Splicers and spicy flavour Savoury Straws?

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A Coconut Boost...

...is not as good as a Star Bar. Neither, for that matter, is a Peanut Boost.

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Mars

Now if only Mars would bring back old style Mars Bars that went super solid in the fridge and were delicious sliced and eaten piece by piece. (well I thought so anyway)

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Anonymous Coward

Wispa

Just a version of Aero

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I should get out more

Checked 16p against the RPI and it should come out as about 39p at todays money (figures include tax). Obviously I didn't factor in any movements in the cocoa bean/milk markets.

I'd like to throw my (not inconsiderable and getting less inconsiderable by the snack) weight behind the Coconut Boost campaign. I'd also like Vic and Bob back to advertise them.

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Anonymous Coward

While they're at it

Bring back Spira bars. They are lovely.

And I always wished they would experiment with putting some kind of filling in the holes in a spira bar.

But most importantly of all, McDonald's should bring back pizzas!!

Who else can remember the McDonald's personal pizza (where the z's were written like the number 3, being a sideways McDonald's "M" golden arches logo).

I don't think I've seen them since the early 90's.

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On the subject of AWOL sweet bars

Texan bars are the ones I miss.... sigh!

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Anonymous Coward

King Size Snickers

... the king of all bars. Should definately be brought back, the duo job just doesn't do the trick.

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42p?

No doubt Cadburys are making a nice tidy profit on guillible rose tinted spectacle wearing chocofiends. No way will it be worth 42p, particularly as it will no doubt be smaller than the original.

When it comes to chocolate, value for money does it for me so I'll stick with my 35p Snickers and 52p big block of Aldi chocolate.

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Re: While they're at it

Anyone remember the chocolate + marshmallow pizza they brought out when they were promoting the original Turtles films?

There seems to have been a resurgence in nostalgic food recently. I hadn't seen Gold bars for years until recently, and I'm amazed that you can still find Double Dips and Sherbert Fountains in supermarkets. We should get kids eating those instead, and Flying Saucers!

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Re: everyone who corrected me on Wispa

Thanks. So Cadbury DID get rid of Wispa. The cads.

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@ Rich Bryant

"And everything else is going the same way. Nestlé just make horrible chocolate. I'll continue to support Cadbury's."

I'm speechless. Cadbury don't even make chocolate - their veghelate has been getting our country a bad name for decades. Anyone with even a passing acquaintance with the world of chocolate knows that Cadbury's Dairy Milk is little better than the re-work that goes inside Milky Way Magic Stars.

And don't even get me started on Creme Eggs!

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Anonymous Coward

Pretzel Flipz!

These were produced by Nestle - chocolate salty pretzels, absolutely fantastic! Although a bit sickly after six or so bags. I'd love to see them make a comeback. And Pacers.

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Chocolate porn

This comments page is turning into chocolate porn. So while we're on about it, Wispa Gold and Spira for the win!

Drinking tea through a Spira... Cor, I may have to go and lie down.

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This post has been deleted by its author

MMMMMM Spiras

Spiras are where it's @ for sure

Wispa Gold was the only Wispa worth purchasing

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Wispa != Aero

Aero has the rubbish big bubble texture of Dairy Milk Bubbly, while Wispas were much finer. It's all in the texture of the chocolate before it goes in the vacuum chamber, I think.

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Ben

It's a size thing ...

And when are they going to make Wagon Wheels as big as they were when I was a kid?

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What a totally crap video

I've just viewed the YouTube video embedded in the story that was "produced" by the Wispa fan... and man, it is genuinely appalling - it's just this guy spluttering to camera for far too long followed by a completely underwhelming TV advert for Wispa from the early 80's.

I'm amazed that Cadbury might have been so impressed by such rubbish... if the relaunched Wispa's sales are as underwhelming as that video then Wispa will be going back to the chocolate grave.

That said, perhaps there's enough oddballs such as him - those who're prepared to make a tit of themselves by appearing on camera on a rubbish YouTube video extolling some unremarkable confectionery product - who'll all rush out to their nearest corner shop and buy a Wispa, perhaps with a slightly pathetic sense that they too were part of the grassroots net revolutions that brought Wispa back from the dead (and without any sense that they have played right into the hands of Cadbury by helping this big chocolate company make more money).

Go and eat a banana.

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Anonymous Coward

What about Trio Bars...

They were the best. Especially with Suzy singing "TRIIIIIIIIO, TRIIIIIIIIIOOOOOOOO", in the advert.

Maybe Jacobs could be convinced to bring them back (original advert and all)

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Anonymous Coward

My tuppence'orth

'Secret' - I think that is what it was called. Hideously expensive at the time it was released (early nineties) and disappeared within a year.

It was nice though, soft rich chocolatey flavoured foundant filling surrounded by flaky strands of milk chocolate (for those out there who say milk chocolate is not real chocolate, I would ask what the minumum amount of cocoa solids and cocoa butter is for chocolate and ask you if everybody wants 80% bitter chocolate).

I too miss the delectable velvety smoothness of a Wispa Gold.

Coconut Boost? Don't remember that one at all - I think it would have been alright though.

The Dairy Milk varieties are a nonsense, they are not as good as the ones they replaced - and actually Galaxy bars taste much better in my opinion.

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Yorkie

While these chocolate companies are bringing back old lines, Nestle should change the recipe on their chocolate bars back to what they were in the 80's. When Roundtrees used to make Yorkies and Kit-Kats they tastes great, not they're just too sweet. Don't get me wrong, I have a really sweet tooth, but it just isn't the same.

Oh, can ITV start putting the Charley Says adverts back on telly please.

Ta very much.

Rob

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Rob

Cadbury's Boost...

"Slightly rippled, with a flat underside".

Vic n Bob Genius in action. :)

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Not Extinct

Just so you know... King Size Snickers and Mars bars still rock the candy aisle here in the US.

Maybe I should go into the export business.

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Anonymous Coward

All British chocolate is crap

But the strange thing is that Sainsbury's "economy" or Tesco "value" plain dark chocolate tastes better than anything made by Cadbury and is actually fairly edible. Otherwise, you had better get something imported from Belgium, Germany or Switzerland.

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It's a size thing ...

Wagon Wheels haven't gotten smaller. Your hands have just gotten fatter from all the Wagon Wheels you eat!

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If it works for Wispa...

... I demand the following:

* That Snickers are known as Marathons once again. I don't eat chocolate that sounds as if it's named after a venereal rash.

* That Opal Fruits stop calling themselves Starburst. It's not big and it's not clever.

* The return of paper wrappers for chocolate bars so that I can get into the bloody things. I'm sure a vague comment about the joy of green biodegradable wind-farmed lentils and global warming should do the trick.

Until my demands are met, I'm holding my diet hostage.

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veghelate

Might get us a bad name over the channel, but I prefer it over sickly sweet euro choc everytime

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