They finally are feeling the competition
NetApp products havent had quality peers for years, but thats changing, and NetApp is going to have to start competing on price.
It cant keep charging $250,000 + $3k support contract for a few terabytes of high-availability data and sell the same number of units - a large portion of their market can get more mileage of a system for 1/10th the price but a little more sysadmin babysitting.
They are still the best and an easy choice for the deep pockets.