"Distinctive rear lamps also feature carefully designed graphics that enhance the overall feeling of premium quality."

Thus one is led to understand that the rear lamps on all of Ford's other products are nondescript, and graphically haphazard.

Or is that not what they were trying to say?

The high click through rate is because people want to look at something whilst the ad plays out.

I'm afraid you can't polish a turd... it's still a Mondeo at the end of the day :-)

I can't get free wifi in Lincolnshire, so I will be missing out on this cultural treat.

But then, there are aren't any main dealers (for any manufacturer) outside Lincoln, so I would not have been buying the car anyway.

I guess it's another secondhand Kia then.

No, a turd is a turd and you certainly cannot polish a turd.

But you can stick a sparkler in it to make it more attractive.

I don't understand this anti-Mondeo snobbery. For the money it ain't half bad as a car. Having said that I've never owned one.

Now what I want is one of these ...

www.youtube.com/watch?v=N7f7oz4HRg8