O2 has hit the red button on its i-mode service less than two years after it brought the Japanese mobile web technology to Europe. The Spanish-owned telco says "a limited range of devices has restricted its growth and we don't see that changing". It will support the service for another couple of years, but won't launch any more …
Standards, standards, standards...
Had they bothered to do their homework they'd have seen the direction web content was taking, accepted that WAP2.0 & XHTML-MP/Basic was a more practical solution and the current uptake of mobile web browsing would be much higher than it is.
Bah. Hum. Bug.
I used to work for this company. As soon as it launched there was no interest in the service what so ever. No benifits over normal internet usage on the phone.
O2 if you want to make it big. Drop GPRS charges. Bring out some good phones, and go back to the old days when the network was good.
wondered how long it would take you to mention the iPhone, 2nd to last word, not bad!!
The tag-line, shurely?
Was for Telefonica Compatibility
They were just ticking a box to max the share buy price.
best handsets weren't enabled for imode
i bought their o2 XDA EXEC when it came out 2 years ago, it was their best business handset (first combined win-mobile 5 and VGA screen device ) .
they even had a "business 500" tariff that was only available temporarily.
i asked about data rates and if the imode service was available, they said it wasn't, and had no plans to.
the most business orientated smart-phone they had wasn't enabled with their intenet service?
Difficult choice ?
Choose between restricted content etc. of i-mode or T-Mobile's £7.50 a month 'all you can eat' real internet ?
When it was launched I thought i-mode had a slightly 'WAP-ish' smell to it and nothing since then has changed my mind.