Practice what you preach
It's all very well IBM Rational banging on with statements like "software runs the world, better software equals better business, software in concert," but until this ethos is reflected in the tools that they sell you in order to produce "better software", I won't be able take them seriously.
E.g. Rational Robot, Test Manager and Requisite Pro all appear to be apps cobbled together for NT3.5 that have been incrementally patched to maintain compatibility. Barely.
Certainly, the challenges faced in the day-to-day use of such tools is not offset by their supposed benefits. I really wonder what weight they think their Rational Unified Process pulls when they haven't appeared to have implemented it internally.
I've make my complaints, and their response was to challenge me to "find an alternative that does what our tool does." I have - it's called a brain, and I was just fine relying on my own one before being dragged into their techno-religious dogma.
Save your money.