Ah, so that's what it means!
"In the past, P2P was all about file-sharing and key word search," Johan Pouwelse, an assistant professor at Delft University. "We're working towards true content sharing, a system that gives you the sort of visual browsing you have on YouTube and the community feeling you have on FaceBook or MySpace."
So, we can expect to see extremely-poor-quality video, with horrendous graphical design that look like something out of Paul Klee on a bad acid trip, and page navigation that makes circumnavigating Cape Horn in a single-masted sailboat, during a hurricane at midnight, look like a picnic in Hyde park. Oh, and with gratuitous insulting commentary from spotty, malodourous total strangers .
Glad to have that sorted, then.