back to article Google feasts on FeedBurner

Hot on the heels of its purchase of photo-sharing website Panoramio, Google has bought FeedBurner for an undisclosed amount. FeedBurner allows bloggers, or anyone else with a website, to better manage RSS feeds. As well as offering ways to get blogs more widely read, FeedBurner provides statistical tools so you can see where …

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So Google only have to make $231 profit per publisher before they break even on 431,171 feeds. Google are trying to corner a market in advertising instead of reaching people to advertise to, adwords in feeds will be on the webpage showing the content anyway.

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