User Friendly Fire
Back in the day Apple users touted a user friendly interface. Artsy types dressed in black waxed creative on their Apple computers while early wintel computer users saw Apple's user friendly, touchy feely, love fest as a cover for locked down boxes that couldn't be hacked. We viewed Apple people as weak prey. Well not really prey. We couldn't actually kill and eat them. We knew cannibalism was wrong. 'Lord of the Flies' was required reading and we knew what would happen if we actually killed and ate Apple users. "Damned fruits!"
Gates is a geek. Jobs is cool. I'm pretty sure he'd tell you he is if you asked him. Just as Apple stuff is cool and the people who use it are cool. Someone mentioned Apple used a photo of a young Miles Davis in one of their ad campaigns. Miles heralded 'The Birth of Cool' but he knew cool was an accolade not a claim, and, if you called it or yourself cool then it just wasn't cool. Somewhere in the back of Job's mind must be the shadow of another American who was around when cool was birthed. Lenny Bruce said, "there's nothing more pathetic than an old hipster." Interestingly when I goggled the quote I never found Lenny as the source. Apparently Dr. Evil of Goldmember fame is now owner of Lenny's quip. That ain't cool.