So 7% of those sureveyed will definitely buy one ? Or did I misread that ?
Apple stated that they were going after a 1% market share. If they get anywhere near that 7%, I thin that would qualify as an astonishing success.
I should declare that I'm an Apple fanboy. And no. I (probably) won't be buying one.
The common misconception about Apple's products is that they're form over function. In reality they are usability over feature. Sky+ doesn't offer anything over Sky, a TV guide, a VCR and plenty of shelf space. Hmmmm. Then why do people like it so ? 'Cause it's easier, that's why.
Easier will most likely be true of the iPhone too. It won't have the bloat of other smartphones, but people will like it more. It won't be any good for Excel, but honestly, if you're serious about Excel, and you need to use it on the move, why aren't you using a laptop ? Desktop apps on a mobile device are astonishingly niche. Even on the devices that have the capability, they're more likely used for their mail features than running Office.
Features that would be handy while out and about are a browser, Google maps etc. Having met some mates and had a few jars, use it to find a nearby curry house.
So why won't I be buying one ? Well price and need. Not that I think it'll be too expensive for what it is, just that I'm not a big phone user. I paid £70 for my phone off contract, and I'll keep it until it falls apart or goes missing. It's my third phone in 8 years. I probably get through £30 a year in pay as you go credits. I have no intention of being bound by a contract just to get a fancy phone while kidding myself it was 'free'.