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back to article Salesforce.com embeds Skype into CRM

As part of its sustained campaign to dominate the emerging world of on-demand applications, salesforce.com has announced a version of the Skype Internet-based telephone software to work with its Salesforce customer relationship management (CRM) package. The special version of Skype, developed by the German voice-over-IP …

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sip

I must say I don't understand why skype causes so much excitement. I do have a skype account (which I haven't used for a couple of years), and as far as I'm concerned it's yet another proprietary protocol to encumber ourselves with. Do't we have enough of these already ... ?

VOIP is useful; at the moment I only use sip based services (which have obvious security implications) but I can live with this for the time being (I have the security of pstn / mobile to fall back on when needs call for...).

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Salesforce.com and big names

Salesforce.com is great at attaching big names to their products or messaging. Anytime Benioff talks about their AppExchange product, he mentions iTunes. He does a very good job painting a picture of what the products do by pairing them with very well known products. That's why he's so successful.

~David

Founder, CRM Blog

http://www.crmblogger.com

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