I think that Google should open a musical instrument shop called Boogle, that sells bugles. And a clothing shop called Coogle, that would have special offers on cagoules. Or a dance music shop called Boogle-Woogle that throbs with life. Or they should rename YouTube so that it becomes Yoogle-tube. Or they could have a shop that called Foogle, I don't know what it would sell. I can think of hundreds of examples, and I will write them down.

While I understand that non-English speaking countries would miss the point, it's very sad that people don't understand that Froogle is a decent pun/play-on-words.

"While I understand that non-English speaking countries would miss the point, it's very sad that people don't understand that Froogle is a decent pun/play-on-words."

Non-english speaking countries!! Most of the youth today in the UK wouldn't understand it either and that's nothing to do with cross culture, it's to do with the fact that most of our youth are just generally thick, thanks for that MTV, YouTube and such like.

What would this mean for www.cthuugle.com?

I believe that's entirely the point - I teach English as a foreign language in a non-English speaking country, and when the internet and Google inevitably come up, or when we're doing financial terms (a large segment of the customer base are businesspeople), often I mention Froogle/frugal, and it has to be explained. That's perfectly understandable. Then I meet some of my native-English speaking friends and frankly, I have to do the whole lesson again with them. It's sad.

..for the thick, illiterate youth..

Cloogle - where they can search for that clue that they are lacking.

It'd be handy for government ministers too, mind.

The demise of the Froogle name is nothing much to worry about - but the replacement, oh my, oh my! The first signs that corporitism is taking over perhaps?? Just compare the new name to some of the old Google features, and notice the slide to mainstream:

Google

Froogle

Gmail

Google Blog

Google Earth

Google Images

.....

Now "Google Product Search" !

It's now 3 words, and sounds about as interesting to visit as the dentist. What next, "Google Productivity Applications Suite" ????!!

It's a damp squib ? Well I never knew, but I guess I'll carry on using it anyway.

As for the name change, just another daft marketing decision, preumably done in another attempt to justify their existence . "Oh we have a catchy name, can't have that, better change it for something boring."