The medium is the message #
Posted Wednesday 18th April 2007 11:21 GMT
From what I have read, the campus had a tannoy broadcasting system. I automatically associate tannoy messages with dire emergencies, presumably from watching too many war films. Or Hi-De-Hi, where trivial nonsense was made to seem absurd because it came out of a tannoy. Any message that comes over a tannoy carries weight, even if the message itself does not.
Email, on the other hand, doesn't have the same gravity. If someone sent me a genuinely important email warning me that there was a gunman in the building, I would not take it as seriously as a tannoy message. Email is instant but not real-time. I expect it to sit in my inbox for an indefinite period until I answer it; if I send an email, I cannot expect the other party to get the message and answer immediately. Even text messages have an element of delay and uncertainly. A tannoy message is immediate, real-time, and if it is loud enough it is unmissable. It might even deter the killer, because he knows he has been rumbled.
I am not convinced that any digital messaging system will efficiently and thoroughly convey urgency to the same degree as a simple audio tannoy.


