new technolgy ?? don't make me laugh
Starting from 1986-1987 there was a company called Array Printers AB in Sweden, and they invented exactly such a technology as this, but they used toner in their technology, not liquid inks.
The basic technology was exactly the same though, they used nozzles to apply the toner directly on paper, and then a set of 'regular' fuser heated rolls fixed it on the paper.
Here's a pdf I found around the net that presented exactly this thing, from a conference in 1998:
Here's another presentation of how it worked, go to page 16 of their 1999 annual report:
Around 2000...2002 the company had some tough times though, and suffered a major reorganization. I think that that company, flymeurope is somehow related to them and someone there might know more about the fate of Array Printers AB.
Even their website, array.se disappeared and is currently occupied by a domain squatter.
Since then I have not seen their technology mentioned around much, it seems the development stopped in 2002.
Here's a rough list of their patents: