Oh gosh, what a non-surprise !
I recall when Galileo was first talked about, I (and many of my friends) simply couldn't see where the business case was.
I can see the 'national security' angle but have to wonder if we can really see the day when Europe falls out with the US to the extent that the US will turn off GPS. I can see certain specific markets where the higher accuracy and accountability would be a benefit. But for the general market I REALLY cannot see a business case.
The US GPS system is well established, receiver designs are mature making them reliable and cheap, a whole variety of equipment is available for just about any conceivable requirement.
To support Galileo will mean new receiver designs (cost), new hardware (cost), additional products to stock, distribute, and market (cost), and just for good measure I understand there is intended to be a licence fee payable for every unit (cost). So for the majority of potential customers they will have a choice of an established and cheap unit for GPS, or a new (risk of more bugs), more expensive unit that does essentially the same thing.
In short, there is no mass market for Galileo unless it is made free to use and free to make/sell receivers for it. As the article points out, if your price point is free, then where is the profit ? No profit potential means that no-one in their right mind will invest for simple business reasons.
Also as the article points out, there may be politically imposed markets IF certain users are forced to use the system. As a private pilot I can tell you that we have been watching with 'interest' to see if our aviation authorities try and stuff us with yet another round of pointless and very expensive equipment upgrades by mandating use of Galileo for aviation use. GPS has proved accurate and reliable for instrument approaches in the US where they have had such procedures for a few years - our CAA has only recently caved in and done trials to see if they'd work here (results not out yet).
If the various governments want this for strategic or security reasons then quite simply they are going to have to pay for it, otherwise there is no business case and it just isn't going to happen !