As this company seemed to be pretty easy to locate, shouldn't the "give firms a chance to put things right" method have been used and for him to ask to have his email removed?
I realise that this is not a valid option when your spam for viagra or other such products comes from throw away domains in South America or Eastern Europe (for example ;))!!
I presume from the article that this was a "one hit wonder" mailshot and I wonder just how the company managed to get hold of his "protected" email address..... Has Mr Dick never used that email to mail another company (such as the one involved)?.... Never posted it on any forums?..... Never put it up on his website?...... Never had the address included in a nominet email that could have resided in a .pst file at the company involved?
A quick glance at the "Internet Archive" shows that his website had his email address on the front page right up until their last snapshot on the 4th Feb 2006. Even Google's cached page from 21 Feb 2007 08:37:56 GMT still has his Email address on the front page..... You can kiss goodbye the privacy line if you do that!
Strange how it suddenly disappeared after he is quoted in public stating his email is protected!!!